Creating a community of drinks lovers connected directly to the producers.
OOOOO Drinks is led by Karen Hardwick who brings with her over 30 years drinks trade experience across beers, wines, spirits and soft drinks in leadership roles, as well as being voted Wine and Spirit Trust Educator of the Year. Karen’s skill is in creating a broad portfolio of drinks to suit every occasion, whilst giving producers and consumers a chance to share their story by connecting directly.
Live show formats
OOOOO Drinks will be made up of 4 formats, to ensure that users see a variety of shows and have the opportunity to engage, create and experiment along with the producers and industry experts.
Festival Events
- Focussed longer events
- Product / brand launch platform
- Align with fixed drinks calendar events e.g. London Cocktail Week, Beer Festivals
On Location
- Meet the producer
- Live from supplier locations
- 1 show per week
Anchor Shows
- Regular fixed time shows that become regular viewing
- Aperitivo Hour, lazy barista Sunday, wine/tea with Clara
- Daily shows
OOOOO Drinks Community
- Supplier created with a small number of approved suppliers and creators
- Short, frequently updated