OOOOO was founded in 2020 by Sam Jones (former Wish.com) and Eric Zhang (former Musical.ly and Bytedance). The team are based in China and the UK.

OOOOO Video Commerce is a technology platform that enables brands, creators and entrepreneurs to share product-based opinions directly to consumers through live, interactive, shoppable videos.
The technology has been launched in the UK, and through partners in Brazil, Italy, USA and the Middle East.

OOOOO Digital Twin is an AIGC (artificial intelligence-generated content) technology platform that enables users to create a digital clone, for the purposes of short video and live video content creation.